Cloning the voices of deceased artists: between legal risks and ethical dilemmas (Interview, Le Point)

Claire Poirson our founding partner was interviewed by the journalist Laurence Neuer, for the French newspaper Le Point on the legal implications of #deepfakes using the voice or face of a deceased person, famous or not, for a funny message (a birthday card) but also to create scams (like the one recently made using an Alain Delon clone to redirect you to “bogus” online betting sites and get your bank details…).

A “deep fake”” is image, audio or video content generated or manipulated by the AI that resembles existing people, objects, places, entities or events and would appear falsely authentic or truthful to a person under the definition of the European IA ACT, which came into force on August 1.

What are the legal and ethical issues involved?

What can you do if you are a beneficiary/heir of a deceased person whose voice and face have been taken over? What can you do if you’ve been the victim of a “deepfake scam based on a clone of a deceased person” (this expression is becoming commonplace)?

Read the interview : https://www.lepoint.fr/societe/clonage-des-voix-d-artistes-decedes-entre-risques-juridiques-et-dilemmes-ethiques-22-09-2024-2570876_23.php